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After experiencing financial hardship and undergoing several ownership changes in the late 20th century, the magazine was purchased by businessman [[David G. Bradley]], who refashioned it as a general editorial magazine primarily aimed at a target audience of serious national readers and "[[thought leader]]s".<ref>{{cite journal |url=https://www.theatlantic.com/ |journal=The Atlantic |title=Home page|access-date=October 7, 2010}}</ref> In 2010, ''The Atlantic'' posted its first profit in a decade.<ref name="NYT20120326">{{cite news |author=Peters, Jeremy W. |url= https://www.nytimes.com/2010/12/13/business/media/13atlantic.html?pagewanted=all |title=Web Focus Helps Revitalize The Atlantic |work=[[The New York Times]] |date=December 12, 2010|access-date=March 26, 2012}}</ref> In 2016, the periodical was named Magazine of the Year by the [[American Society of Magazine Editors]].<ref>{{Cite news|url=http://wwd.com/business-news/media/american-society-magazine-editors-asme-winners-2016-ellies-national-magazine-awards-atlantic10336083-10336083/|title=The American Society of Magazine Editors Crowns The Atlantic Magazine of the Year at Ellies|last=Steigrad|first=Alexandra|date=February 2, 2016|work=WWD|access-date=April 26, 2017}}</ref> In July 2017, Bradley sold a majority interest in the publication to [[Laurene Powell Jobs]]'s [[Emerson Collective]].<ref name="HW">{{cite news|last1=White|first1=Gillian B.|title=Emerson Collective Acquires Majority Stake in The Atlantic|url=https://www.theatlantic.com/business/archive/2017/07/emerson-collective-atlantic-coalition/535215/|access-date=July 28, 2017|work=The Atlantic|date=July 28, 2017}}</ref><ref>{{Cite news|url=https://www.recode.net/2017/7/28/16055162/laurene-powell-jobs-acquired-atlantic-magazine-publisher-steve-widow-philanthropist-nonprofit|title=Laurene Powell Jobs is buying the Atlantic magazine|work=Recode|access-date=September 17, 2018}}</ref><ref>{{Cite news|url=https://www.politico.com/interactives/2018/politico50/laurene-powell-jobs/|title=Laurene Powell Jobs - Politico 50 2018|work=[[Politico]]|access-date=September 17, 2018}}</ref>
 
Its website, '''TheAtlantic.com''', provides daily coverage and analysis of breaking news, politics and international affairs, education, technology, health, science, and culture. The website's [[executive editor]] is [[Adrienne LaFrance]] and the editor-in-chief is [[Jeffrey Goldberg]].<ref>{{Cite web|url=https://www.theatlantic.com/masthead/ |title=The Atlantic Staff |access-date=October 21, 2020}}</ref>
 
==Early years==
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* [[Cullen Murphy]], 2003–2006 (interim editor, never named editor in chief)
* [[James Bennet (journalist)|James Bennet]], 2006–2016
* [[Jeffrey Goldberg]], 2016–present
{{colend}}