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E-commerce

Flipkart has scaled down its latest attempt at quick-commerce. Here’s why

Reuters

Kalyan Krishnamurthy, CEO - Flipkart

Synopsis
Flipkart Quick - a 90 minute-delivery service for fresh products - didn’t find takers as customers preferred faster services offered by the competitors.

Flipkart Quick, the Walmart owned e-commerce retailer’s latest effort to crack open the grocery market with fast delivery of fresh items, is now shut in most cities it was operational in. This vertical was available in seven cities, but now remains operational in only two - Delhi and Hyderabad. In Delhi, the company has also pivoted to a kirana model, wherein groceries are delivered from kiranas near the customer’s location. In Hyderabad,