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Sustainability and affordability must go hand in hand, says IKEA’s chief sustainability officer

Sustainability and affordability must go hand in hand, says IKEA’s chief sustainability officer
Sustainability and affordability must go hand in hand, says IKEA’s chief sustainability officer
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Karen Pflug, global chief sustainability officer, Ingka Group

Synopsis

IKEA, which currently has five stores across Hyderabad, Bengaluru and Mumbai, with two more coming up in Delhi-NCR, targets to become climate-positive by 2030, and net zero by 2050. Karen Pflug, the chief sustainability officer of Ingka Group, the holding company that runs the IKEA brand, tells ET Prime how the Swedish furniture retailer is driving its sustainability agenda.

Swedish furniture retail brand IKEA is currently charting the next phase of its India presence and growth. And sustainability will be at the core of its business strategy in India, says Karen Pflug, chief sustainability officer at Ingka Group, which owns most of the IKEA stores globally. The group’s focus on sustainability is reflected in its business operations. In many markets across the globe, including in India, the chief executive of an
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The Economic Times