This is how valuable True Value stores are to Maruti Suzuki – two decades later.

A customer after purchasing a Maruti Suzuki Celerio from Maruti True Value in Haryana, India; image credit: Maruti Suzuki True Value via Facebook

Synopsis
Most Maruti Suzuki models are known for retaining a sizable resale value and it is easier to sell them. This is a big factor which works in its favour when a customer chooses to buy a new car. True Value helps protect this critical brand attribute. How is it standing up to startups like Cars24 and Spinny?

True Value has sold five million used-cars since its inception. That is a significant landmark for Maruti Suzuki, the passenger car segment leader in India’s automotive market. Especially considering the pioneering effort Maruti made in setting up an organised used-car sales network more than two decades back in 2001. Most Maruti Suzuki models are known for retaining a sizable resale value and it is easier to sell them. This is a big factor

( Originally published on Aug 12, 2023 )