Breakthrough Breast Cancer: Difference between revisions
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==History== |
==History== |
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Breakthrough Breast Cancer was envisioned by Bill Freedman and his children. Freedman's wife, actress [[Toby Robins]] (1931–1986), died from breast cancer in 1986. With [[Barry Gusterson]] of the Institute of Cancer Research, Freedman concluded that a new approach was needed to tackle that disease. They set out to establish a [[centre of excellence]] for breast cancer research under one roof, working on a coordinated programme of research. The organisation was founded to make this a reality, and in 1999 the Breakthrough Toby Robins Breast Cancer Research Centre, at the [[Institute of Cancer Research]], opened.<ref>{{cite news | url= http://www.independent.co.uk/life-style/me-and-my-breasts-1278660.html | title=Me and my breasts | work=The Independent | location=London | date=1997-02-15 | accessdate=2016-01-01}}</ref><ref>{{cite web | url= http://rdfunding.org.uk/Queries/ListCharityDetails.asp?CharityID=2025 | title=RDFunding | accessdate=2006-06-27}}</ref> |
Breakthrough Breast Cancer was envisioned by Bill Freedman and his children. Freedman's wife, actress [[Toby Robins]] (1931–1986), died from breast cancer in 1986. With [[Barry Gusterson]] of the Institute of Cancer Research, Freedman concluded that a new approach was needed to tackle that disease. They set out to establish a [[centre of excellence]] for breast cancer research under one roof, working on a coordinated programme of research. The organisation was founded to make this a reality, and in 1999 the Breakthrough Toby Robins Breast Cancer Research Centre, at the [[Institute of Cancer Research]], opened.<ref>{{cite news | url= http://www.independent.co.uk/life-style/me-and-my-breasts-1278660.html | title=Me and my breasts | work=The Independent | location=London | date=1997-02-15 | accessdate=2016-01-01}}</ref><ref>{{cite web | url= http://rdfunding.org.uk/Queries/ListCharityDetails.asp?CharityID=2025 | title=RDFunding | accessdate=2006-06-27}}</ref> |
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In addition to the research centre, Breakthrough provides expert information about breast cancer and campaigns for better breast cancer services. In November 2003, their "Campaigns & Advocacy Network" was formed when they merged with the UK Breast Cancer Coalition (UKBCC). The organization works in partnership with other cancer research organisations and is a member of the [[National Cancer Research Institute]]. <ref>{{cite web | url= http://someonedies.com/index.php/featured/breakthrough-breast-cancer/ | title=What to do when somebody dies | accessdate=2009-02-11}}</ref> |
In addition to the research centre, Breakthrough provides expert information about breast cancer and campaigns for better breast cancer services. In November 2003, their "Campaigns & Advocacy Network" was formed when they merged with the UK Breast Cancer Coalition (UKBCC). The organization works in partnership with other cancer research organisations and is a member of the [[National Cancer Research Institute]]. <ref>{{cite web | url= http://someonedies.com/index.php/featured/breakthrough-breast-cancer/ | title=What to do when somebody dies | accessdate=2009-02-11}}</ref> |
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==Survey== |
==Survey== |
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==TLC== |
==TLC== |
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Breakthrough Breast Cancer's TLC (Touch, Look, Check) [[breast cancer awareness]] campaign [http://www.breakthrough.org.uk/tlc] encourages women to be aware of the signs and symptoms of breast cancer. |
Breakthrough Breast Cancer's TLC (Touch, Look, Check) [[breast cancer awareness]] campaign [http://www.breakthrough.org.uk/tlc] encourages women to be aware of the signs and symptoms of breast cancer. |
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==iBreastCheck== |
==iBreastCheck== |
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Breakthrough Breast Cancer launched 'iBreastCheck' [http://www.ibreastcheck.com] as part of Breast Cancer Awareness Month in 2010.<ref>{{cite web |
Breakthrough Breast Cancer launched 'iBreastCheck' [http://www.ibreastcheck.com] as part of Breast Cancer Awareness Month in 2010.<ref>{{cite web| url=http://www.simply4doctors.co.uk/healthcare-news/UK/000135_005992?itemId=11592275| title=iBreastCheck application launched| accessdate=2010-10-03}}</ref><ref>{{cite web | url= http://www.macworld.co.uk/ipod-itunes/news/index.cfm?newsid=3242270 | title=iBreastCheck puts boobs on Apple iTunes for good cause | accessdate=2010-10-04}}</ref><ref>{{cite web | url= http://www.thirdsector.co.uk/news/Article/1033713/digital-campaign-week-breakthrough-breast-cancer/ | title=Digital campaign of the week: Breakthrough Breast Cancer | accessdate=2010-10-07}}</ref> iBreastCheck is a mobile app that is an extension of the TLC campaign (see above), incorporating a TLC video, slideshow and reminder service, personalised breast cancer risk report, and information on Breakthrough's activities and how to get involved. Initially available for iPhones, an Android version was released in 2012.<ref>{{cite web | url= http://www.hellawella.com/5-medical-apps-that-can-save-your-life/15838#2 | title=5 medical apps that can save your life| accessdate=2012-12-14}}</ref> |
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==NHS Breast Screening: The Facts== |
==NHS Breast Screening: The Facts== |
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In 2013 Breakthrough Breast Cancer launched a 'NHS Breast Screening: The Facts' website [http://breastscreeningfacts.org] to support women aged 50-70 in making an informed choice about whether to attend [[breast screening]], after controversy in the UK media regarding the efficacy of breast screening for women.<ref>{{cite web | url= https://www.theguardian.com/society/2012/oct/30/breast-cancer-screenings-damaging-women | title=Breast cancer screening causes more damage than previously thought| accessdate=2012-10-30}}</ref><ref>{{cite web | url= http://www.telegraph.co.uk/health/healthnews/9641609/Breast-cancer-screening-harming-thousands.html | title=Breast cancer screening 'harming thousands'| accessdate=2012-10-29}}</ref> The website was the winner of the 2014 AMRC (Association of Medical Research Charities) Science Communication Awards for 'Communicating controversial topics'.<ref>{{cite web | url= http://www.amrc.org.uk/our-work/science-communication-awards/2014-science-communication-awards-the-winning-entries | title=2014 Science Communication Awards: The winning entries| accessdate=2014-03-13}}</ref> |
In 2013 Breakthrough Breast Cancer launched a 'NHS Breast Screening: The Facts' website [http://breastscreeningfacts.org] to support women aged 50-70 in making an informed choice about whether to attend [[breast screening]], after controversy in the UK media regarding the efficacy of breast screening for women.<ref>{{cite web | url= https://www.theguardian.com/society/2012/oct/30/breast-cancer-screenings-damaging-women | title=Breast cancer screening causes more damage than previously thought| accessdate=2012-10-30}}</ref><ref>{{cite web | url= http://www.telegraph.co.uk/health/healthnews/9641609/Breast-cancer-screening-harming-thousands.html | title=Breast cancer screening 'harming thousands'| accessdate=2012-10-29}}</ref> The website was the winner of the 2014 AMRC (Association of Medical Research Charities) Science Communication Awards for 'Communicating controversial topics'.<ref>{{cite web | url= http://www.amrc.org.uk/our-work/science-communication-awards/2014-science-communication-awards-the-winning-entries | title=2014 Science Communication Awards: The winning entries| accessdate=2014-03-13}}</ref> |
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==See also== |
==See also== |
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Revision as of 01:13, 25 July 2017
 | This article needs to be updated. (September 2015) |
Breakthrough Breast Cancer was a United Kingdom charity whose mission was to "save lives through improving early diagnosis, developing new treatments and preventing all types of breast cancer". In 2015, Breakthrough Breast Cancer merged with another UK charity, Breast Cancer Campaign, to form the UK's largest breast cancer research charity - Breast Cancer Now.
History
Breakthrough Breast Cancer was envisioned by Bill Freedman and his children. Freedman's wife, actress Toby Robins (1931–1986), died from breast cancer in 1986. With Barry Gusterson of the Institute of Cancer Research, Freedman concluded that a new approach was needed to tackle that disease. They set out to establish a centre of excellence for breast cancer research under one roof, working on a coordinated programme of research. The organisation was founded to make this a reality, and in 1999 the Breakthrough Toby Robins Breast Cancer Research Centre, at the Institute of Cancer Research, opened.[1][2]
In addition to the research centre, Breakthrough provides expert information about breast cancer and campaigns for better breast cancer services. In November 2003, their "Campaigns & Advocacy Network" was formed when they merged with the UK Breast Cancer Coalition (UKBCC). The organization works in partnership with other cancer research organisations and is a member of the National Cancer Research Institute. [3]
Survey
The "Breakthrough Generations Survey" aims to survey 100,000 women and "plans to be the largest, most comprehensive scientific study into the causes of breast cancer".[4][5] The survey is being carried out in association with the Institute of Cancer Research. It asks women taking part to complete a comprehensive questionnaire about a wide range of health and lifestyle topics, and to have a blood sample taken, to then be followed up by investigators over the next 50 years.
Fundraising campaigns
The charity runs fundraising campaigns throughout the year, including Fashion Targets Breast Cancer, £1,000 Challenge, Pink Bake Off,[6][7] running events, treks and others.
Marks & Spencer has sold a wide range of charitable women's clothes for them.[8] for many years, and Avon have supported the charity for over 20 years with a range of fundraising products and campaigns.[9]
TLC
Breakthrough Breast Cancer's TLC (Touch, Look, Check) breast cancer awareness campaign [1] encourages women to be aware of the signs and symptoms of breast cancer.
iBreastCheck
Breakthrough Breast Cancer launched 'iBreastCheck' [2] as part of Breast Cancer Awareness Month in 2010.[10][11][12] iBreastCheck is a mobile app that is an extension of the TLC campaign (see above), incorporating a TLC video, slideshow and reminder service, personalised breast cancer risk report, and information on Breakthrough's activities and how to get involved. Initially available for iPhones, an Android version was released in 2012.[13]
NHS Breast Screening: The Facts
In 2013 Breakthrough Breast Cancer launched a 'NHS Breast Screening: The Facts' website [3] to support women aged 50-70 in making an informed choice about whether to attend breast screening, after controversy in the UK media regarding the efficacy of breast screening for women.[14][15] The website was the winner of the 2014 AMRC (Association of Medical Research Charities) Science Communication Awards for 'Communicating controversial topics'.[16]
See also
References
- ^ "Me and my breasts". The Independent. London. 1997-02-15. Retrieved 2016-01-01.
- ^ "RDFunding". Archived from the original on 2010-01-24. Retrieved 2006-06-27.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ "What to do when somebody dies". Archived from the original on 2011-10-28. Retrieved 2009-02-11.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ "Breakthrough generations". Retrieved 2007-11-08.
- ^ NHS National Library for Health, Clinical Genetics Specialist Library. "Breakthrough Generations Study". Retrieved 2007-11-08.
- ^ myhealthlondon. "The Great Pink Bake Off". Retrieved 2013-10-13.
- ^ Laura Ashley. "The Great Pink Bake Off". Retrieved 2013-10-31.
- ^ Fashion Targets Breast Cancer – Breakthrough Breast Cancer
- ^ Avon and Breakthrough: A Beautiful Partnership Archived July 22, 2013, at the Wayback Machine
- ^ "iBreastCheck application launched". Retrieved 2010-10-03.[permanent dead link]
- ^ "iBreastCheck puts boobs on Apple iTunes for good cause". Retrieved 2010-10-04.
- ^ "Digital campaign of the week: Breakthrough Breast Cancer". Archived from the original on 2012-03-11. Retrieved 2010-10-07.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ "5 medical apps that can save your life". Retrieved 2012-12-14.
- ^ "Breast cancer screening causes more damage than previously thought". Retrieved 2012-10-30.
- ^ "Breast cancer screening 'harming thousands'". Retrieved 2012-10-29.
- ^ "2014 Science Communication Awards: The winning entries". Retrieved 2014-03-13.