Shutterfly
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Type of business | Public |
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Traded as | Nasdaq: SFLY S&P 600 Component |
Founded | 1999 |
Headquarters | Redwood City, California |
Key people | William Lansing (Chairman of the Board) Christopher North (President & CEO) Mike Pope (Senior VP & CFO) |
Industry | Photograph-derived manufacture; photo sharing |
Revenue | ![]() |
Operating income | ![]() |
Net income | ![]() |
Total assets | ![]() |
Total equity | ![]() |
Employees | 7,094 (2018) |
URL | www.Shutterfly.com |
[1] |
![](http://178.128.105.246/cars-http-upload.wikimedia.org/wikipedia/commons/thumb/c/cd/Shutterfly_logo.svg/219px-Shutterfly_logo.svg.png)
Shutterfly, Inc. is an American Internet-based company, headquartered in Redwood City, California, and specializing in image-publishing services. Shutterfly's flagship product is its photo book line. The company, founded in 1999, is currently led by Christopher North. The company went public in 2006.[3] The Shutterfly customer base is heavily skewed toward women, who accounted for 80% of customers as reported in 2013.[3]
Shutterfly's revenue derives from "turning digital snapshots into tangible things".[3]
Company
Shutterfly enables users to create personalized photo gifts (including photos and text) such as smartphone cases, photo books, wall art, and home décor. It competes with majorly with Snapfish, and other such online photo services.
In August 2014, the total number of customers was 2.6 million, reflecting an increase of 13% from the prior-year quarter. Total orders generated were 4.2 million, up 16% year over year. Average order value was $36.14, up 3% year over year driven by promotional strategies and integrated marketing campaigns adopted by the company.[4] Their Q4 2013 earnings grew 17% year-over-year to $410.8 million and resulted in a 12% year-over-year increase in adjusted EBITDA despite a shortened holiday shopping season.[5]
Shutterfly has also partnered with Brit Morin, Michelle Workman and Olivia Palermo to showcase how to use their different products within a New York townhouse to create unique design opportunities. The project is called “Shutterfly by Design.”[6]
Tiny Prints, a company owned by Shutterfly, has launched “Tiny Prints for iPad” in September 2014; a mobile version of their online stationery boutique the company acquired in 2011.[7]
History
Shutterfly was founded in December 1999 as an internet-based social expression and personal publishing service.[8] Its corporate headquarters are located in Redwood City, California. The company's flagship product is its photo book line.[8]
In 2000, Shutterfly partnered with Kodak to offer their customers film developing and scanning services.[9] In 2012, Shutterfly acquired Kodak Gallery from the Eastman Kodak Company for $23.8 million.[10]
In 2001, Shutterfly secured $3 million in incremental capital which was used to expand its infrastructure.[11] The funds include an equipment financing line from Silicon Valley bank. In 2002, the company exceeded its expected earnings and began considering an IPO for 2004[12] however, it did not take place until 2006. In September 2006, they completed their initial public offering and their common stock was officially listed on the NASDAQ Global Select Market under the symbol “SFLY."[13]
In 2007 Shutterfly was recognized by Deloitte & Touche as Fast 50 Technology Company for Silicon Valley and a Fast 500 Company for North America. Shutterfly ranked #20 in the Internet, Media & Entertainment and Communication category on the Fast 50 list and ranked #241 on the Fast 500 list.[14] The annual rankings identify technology, media, telecommunications and life sciences companies that have shown the fastest growth over the past year. Rankings are based on percentage of fiscal year revenue growth over five years, from 2002 to 2006. Shutterfly grew 671 percent during this period.
In 2009, Shutterfly began its acquisition plans with the purchase of Tiny Pictures, a mobile photo-sharing application centered on photo commenting. This is the first of several acquisitions the company made over the next few years. In 2011, Shutterfly acquired Tiny Prints, Inc. and Wedding Paper Divas.[15] In 2013, the company acquired This Life, a cloud-based solution for organizing and sharing photos and videos. In 2013, Shutterfly acquired BorrowLenses, a rental company for high-end photography equipment.
In 2018, the company acquired privately held Eden Prairie, Minnesota-based Lifetouch, the largest national photography company, in an $825 million all-cash deal.[16]
On June 11, 2019 it was announced that Shutterfly would be acquired and combined with smaller competitor Snapfish by Apollo Global Management, a private equity concern and alternative investment manager, as part of a simultaneous transaction under which Apollo would also acquire Shutterfly for $1.7 billion in cash plus approximately $1 billion in outstanding debt for a combined enterprise value of $2.7 billion. Snapfish's current owner, District Photo, would become a significant minority owner in the Shutterfly/Snapfish acquisition and amalgamation, although their exact final equity position was not disclosed in the release. The transaction, subject to customary closing conditions and regulatory approvals, is expected to close before the end of 2019.[17][18]
Company divisions
Tiny Prints and Wedding Paper Divas: In March 2011, Shutterfly acquired personalized card and stationery seller Tiny Prints, Inc. and partner-company Wedding Paper Divas for $141 million in cash and 3.9 million shares. The total transaction was valued at $333 million. The company has received multiple celebrity endorsements including Kelly Ripa, Jason Priestley, and Tori Spelling. Their products have also been highlighted on the Rachel Ray Show and InStyle Magazine. Wedding Paper Divas has been highlighted on ABC News. In September 2014, the company launched “Tiny Prints for iPad” in September 2014; a mobile version of their online stationery boutique the company acquired in 2011
This Life: In 2013, Shutterfly acquired ThisLife, a cloud-based solution for organizing and sharing photos and videos. ThisLife initially launched in 2010 by husband-and-wife team Matt and Andrea Johnson. ThisLife has raised a $2.75 million seed round led by Madrona Venture Group, with Madrona Managing Director Greg Gottesman joining its board.[19] The company was acquired by Shutterfly in January 2013 and the purchase was reported to cost $25 million.[20] ThisLife lets you pull in all your photos from different sources such as social networks, mobile devices, personal computer, or stored online into one place.[21]
Treat: In April 2012, Shutterfly Launched Treat, a service to create completely customized greeting cards. Unlike other divisions of Shutterfly that were acquired, Treat was developed internally. The site has 4,500 fully customizable card designs and has a partnership with Hallmark.[22] In February 2015, Shutterfly announced it would shut down Treat.[23]
BorrowLenses: Mark Gurevich and Max Shevyakov launched BorrowLenses in 2007 as a way for individuals to rent high-level camera equipment and avoid making an expensive purchase. The company delivers to all 50 states and offers over 30 “pick-up” locations at local camera shops in 12 different states. The company has two headquarters in San Carlos, California and Waltham, Massachusetts. In October 2013, Shutterfly acquired BorrowLenses. Terms of the deal weren't released.[24]
Lifetouch: The world's largest school photography company was acquired in 2018 in an all-cash deal for $825 million.[25]
Acquisitions
- On September 14, 2009, Shutterfly acquired Tiny Pictures (mobile photo-sharing application centered on photo commenting).[26][27]
- On March 21, 2011, Shutterfly announced that it was acquiring Tiny Prints. The acquisition was completed on April 25, 2011.[28]
- On January 7, 2013, Shutterfly acquired ThisLife (Photo sharing).[29]
- On March 1, 2012, Eastman Kodak agreed to sell Kodak Gallery to Shutterfly for $23.8 million.[30]
- On April 30, 2013, Shutterfly acquired MyPublisher.[31]
- On August 29, 2013, Shutterfly acquired R and R Images.[32]
- On October 24, 2013, Shutterfly acquired BorrowLenses.com.[33]
- On November 17, 2014, Shutterfly acquired GrooveBook, a photo-printing app that appeared on Shark Tank in 2012.[34][35]
- On April 2, 2018, Shutterfly acquired LifeTouch for $825 Million.[36][37]
- On June 10th, 2019, it was announced that Shutterfly is being acquired by private equity firm Apollo Global Management in a deal valued at $2.7 billion.[38]
See also
- Accessible publishing
- Alternative media
- Article processing charge
- Author mill
- Custom media
- Dōjin
- Dynamic publishing
- Independent music
- List of self-publishing companies
- Offset printing
- Online shopping
- Predatory open access publishing
- Print on demand
- Samizdat
- Self Publish, Be Happy
- Category:Self-published books
- Category:Self-publishing companies
- Category:Self-publishing online stores
- Self publishing
- Small press
- Vanity award
- Vanity gallery
- Vanity label
- Vanity press
- Vanity publishing
- Variable data printing
- Web-to-print
Self-printing products
References
- ^ "US SEC: Form 10-K Shutterfly, Inc". U.S. Securities and Exchange Commission. Retrieved February 18, 2018.
- ^ "Shutterfly.com Traffic, Demographics and Competitors - Alexa". Alexa Internet. Retrieved 2019-03-19.
- ^ a b c Ashlee Vance (January 3, 2013), "Shutterfly's Improbably Long Survival (and Success)", Bloomberg Businessweek, retrieved January 26, 2013
- ^ "Is Shutterfly Poised to Grow with Continued Innovations?". Yahoo Finance. 25 August 2014. Retrieved 22 September 2014.
- ^ "Shutterfly (SFLY) Q4 2013 Earnings Call". Nasdaq. 5 February 2014. Retrieved 25 August 2014.
- ^ "Shutterfly By Design". Shutterfly. Retrieved 2 October 2014.
- ^ "Shutterfly Brings Its Online Boutique Tiny Prints To The iPad". Techcrunch.com. 5 September 2014. Retrieved 22 September 2014.
- ^ a b "Shutterfly Facts". Shutterfly.com. Retrieved 5 November 2014.
- ^ "Shutterfly Partners with Kodak". Digital Photography Review. 27 June 2000. Retrieved 5 November 2014.
- ^ "Shutterfly to Snap Up Kodak Site". Wall Street Journal. 25 April 2012. Retrieved 5 November 2014.
- ^ "Shutterfly Secures $3 Million In Incremental Capital". 19 November 2001. Retrieved 5 November 2014.
- ^ "Shutterfly eyes possible IPO in 2004". 15 January 2003. Retrieved 5 November 2014.
- ^ "Shutterfly, Inc. Stock Quote & Summary Data". Retrieved 5 November 2014.
- ^ "2007 Technology Fast 500" (PDF). Retrieved 5 November 2014.
- ^ "Shutterfly Buys Tiny Pictures For A Tiny Price". 13 September 2009. Retrieved 5 November 2014.
- ^ "Shutterfly to buy photography company Lifetouch for $825 million". Retrieved 31 January 2018.
- ^ "Funds Managed by Affiliates of Apollo Global Management Announce the Acquisition of Shutterfly, Inc. in an All-Cash Transaction Valued at $2.7 Billion". Apollo Global Management. June 10, 2019.
- ^ "District Photo-owned Snapfish will merge with Shutterfly". WTOP. 11 June 2019.
- ^ Ryan Lawler (June 22, 2012), ThisLife Raises $2.75 Million From Madrona And Others To Organize Your Photos In The Cloud, techcrunch.com, retrieved October 5, 2014
- ^ Ryan Lawler (January 3, 2013), Source: Shutterfly To Acquire Slick Photo Sharing And Storage Startup ThisLife, techcrunch.com, retrieved October 5, 2014
- ^ Jackie Dove (August 6, 2014), Hands on: Shutterfly’s ThisLife masters photo management for busy families, thenextweb.com, retrieved October 5, 2014
- ^ Joanna Stern (April 16, 2012), Shutterfly’s Treat Lets You Make Highly Customized Greeting Card, ABC News, retrieved October 5, 2014
- ^ Sarah Perez (February 13, 2015), With Treat’s Shutdown, Shutterfly Exits The Mobile Greeting Card Business, Techcrunch, retrieved February 23, 2015
- ^ Ken Yeung (October 25, 2013), Shutterfly acquires BorrowLenses, adds photo and video equipment rentals to its offerings, The Next Life, retrieved October 5, 2014
- ^ KMSP (January 30, 2018), Shutterfly buys Minnesota-based Lifetouch Photography, Fox 9, retrieved January 31, 2018
- ^ "Shutterfly Buys Tiny Pictures For A Tiny Price". TechCrunch. September 13, 2009. Retrieved May 6, 2011.
- ^ "Shutterfly Acquires Tiny Pictures". www.businesswire.com. 14 September 2009.
- ^ "Shutterfly Completes Acquisition of Tiny Prints, Inc". Summit Partners. April 25, 2011.
- ^ "Shutterfly Looks Like David -- Yahoo's Flickr Is Goliath". Forbes. January 7, 2013. Retrieved 2013-01-08.
Yahoo's Flickr is the Goliath of online photo sharing. Shutterfly just became David with the acquisition of ThisLife.
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(help) - ^ "Kodak Gallery to be sold to Shutterfly". Channel NewsAsia. Retrieved 2 March 2012.
- ^ "Shutterfly Acquires MyPublisher". BusinessWire.
- ^ Gallagher, Billy (2013). "Shutterfly Has Acquired Photo Printing Company R And R Images". TechCrunch.
- ^ "Shutterfly Acquires BorrowLenses". Market Watch.
- ^ Perez, Sarah (17 November 2014). "Shark Tank-Backed GrooveBook Acquired By Shutterfly For $14.5 Million". TechCrunch. Retrieved 29 October 2017.
- ^ "Shutterfly Inc. Acquires GrooveBook". www.businesswire.com. 17 November 2014.
- ^ "Shutterfly Inc. Closes Transformational Acquisition of Lifetouch". www.businesswire.com. 2 April 2018.
- ^ Danziger, Pamela N. (November 18, 2018). "With Lifetouch Acquisition, Shutterfly Claims Leadership In Picture Memories Market". Forbes.
- ^ Newburger, Emma (2019-06-10). "Shutterfly strikes take-private deal with Apollo Global, valuing company at $2.7 billion". CNBC. Retrieved 2019-06-13.