Glossier, Inc.

"Glossier has always been willing to rewrite the rules of the game — from forging one of the first direct-to-consumer brands to expanding into retail on its own terms." Thrilled to see Glossier included in WWD's 2024 Power Brands. Read more:

SPOTLIGHT: Created by Black Girl Fest Studios and powered by Glossier, Inc. The Black Beauty Grant Programme supports UK based founders to take their beauty business to the next level.  ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💄The programme offers 5 Black women-owned beauty businesses a tailored 12-week programme learning directly from the Glossier team, gaining expert advice from industry professionals and receiving a £10K equity-free grant.  ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💄This need to amplify black beauty founders and their businesses is a necessary one - research shows that Black founders received just 0.24% of UK venture funding between 2009 and 2019, with only 0.02% of venture capital investment going to Black female founders. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💄The 5 outstanding Black-women-led beauty businesses and grantees for 2024 are: Karen Olla @oremistudios Phoebe & Leah Ellis @caribeuk Daniella Igor @igorhair Camilla Akinnaike @amilondon  Natel Allen @tellemoi  ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💄The UK grant programme, together with BGF builds off Glossier’s US initiative that began in 2020 and has since partnered with more than 40 beauty founders and their brands. Alumni of the global programme have gone on to incredible heights, winning industry awards and accolades, closing successful fundraising rounds and entering partnerships with new beauty retailers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We can’t wait to share more shortly on what we got up to at the graduation celebration for the incredible grantees last week..... For now, all credit to Nicole Krystal Crentsil Kyle Leahy Roya Shariat Veronika Ullmer Sarah Faulder Marie Suter and the rest of the amazing teams Black Girl Fest Studios Glossier, Inc. and CGC for leading with impact  #BGFxGlossier  #BlackBeautyProgrammeUK

Sunscreen is always in. Catch us on the Hampton Jitney ✨

Our latest launch, brought to life with some early-access fun in partnership with Shopify!

This month, we said #GdayGlossier and launched the iconic NYC brand into Australia and Aotearoa (New Zealand). With founder Emily Weiss in market, our teams eagerly jumped on the opportunity to immerse themselves in all things Glossier, Inc. so they could share the magic of the brand with our customers.   With face-to-face training, cosy fireside chats with Emily Weiss herself, and even a Q&A at our weekly Monday Morning Meeting, there was so much to celebrate and do!   Glossier also took over our stores, with photobooths and claw machines, digital Instagram filters, and Beauty Labs to introduce customers to their iconic brands and products. Glossier was welcomed to our shores in true MECCA style! #MECCAmoment

Glossier's Fire Collab: Beauty Takes the Court 🔥 Glossier, Inc. just stepped up their game with a fire collab you won't want to miss! They're the FIRST-EVER official beauty partner for the USA Women's National Basketball Team heading to the Olympics! This is a baller move, and here's why it's a slam dunk: 1. Breaking the Beauty Barrier: Forget the tired trope that beauty and sports don't mix. Glossier is shattering this stereotype with fierce confidence. These phenomenal athletes are strong, powerful, and undeniably beautiful on and off the court. Glossier gets it. 2. Double Dribbling into Success: This partnership builds on Glossier's already successful WNBA collab. They already have cred with these incredible players, proving that beauty and athleticism are a perfect power couple ✨ Can you imagine a world where the iconic Brittney Griner rocks Glossier's Boy Brow? I can, and it's glorious 3. Full-Court Press: This isn't just a product placement play. As an event pro, I'm living for Glossier's full-court press. They're providing the team with essential beauty products, but that's just the tip-off. They're creating a social media buzz, and even hosting activations (think: killer events!). Plus, they'll be the official makeup artists for showstopping events like the Opening Ceremony. Now that's what I call a strategic partnership with experiential magic! 4. Championing Women's Hoops: Let's be real, women's basketball is having a major moment. Glossier recognizes this rising star and is there to support it. It's a strategic move that positions them at the forefront of a booming movement. This is a win-win for everyone, and I'm here for it, Glossier! Who else is pumped about the USA Women's Basketball team and their fierce new beauty partner? Let me know in the comments! 🏀

Did you know a Glossier You fragrance is sold every 18 seconds? Read more about the incredible story behind the success of our iconic scent in Bloomberg News:

Four years into our partnership with the WNBA (Women's National Basketball Association), we've unveiled a project we've been working on for months: the refurbishment of basketball courts in NYC's beloved Tompkins Square Park, in partnership with PROJECT BACKBOARD and NYC Department of Parks & Recreation. It was these same courts where we shot our award-winning Stretch Complexion Campaign! We teamed up with long-time Glossier friend (and model!) Na Chainkua Reindorf to make it happen. Read more in Fast Company:

📢 We’re thrilled to share some incredible news featured in WWD: Glossier has been recognized as having one of the most inspirational offices in beauty! We believe the spaces where we create are just as important as the products we bring to life — our NYC headquarters are a reflection of our commitment to beauty, innovation, and community. 🏢🌟 Thank you Noor Lobad for including us in this roundup!