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Biotherm is a French skin care company owned by L'Oréal. Biotherm was acquired by L'Oréal in 1970.
![](http://178.128.105.246/cars-http-upload.wikimedia.org/wikipedia/commons/thumb/c/ca/Biotherm_in_Citylink_Hong_Kong_2018.jpg/220px-Biotherm_in_Citylink_Hong_Kong_2018.jpg)
In the early 20th century, the French doctor Jos Jullien discovered mineral thermal spring waters under Pyrenees mountain in the southern part of France which contained thermal plankton, supposedly a key to healthy skin and a potent skin rejuvenator.[1][2] In 1952, intellectual property rights were acquired and he used it in skin care products. Thus, therm in Biotherm comes from thermal plankton, an ingredient found in all Biotherm products.[citation needed] Bio comes from the profession of the founder biologist.
History
editIn the years 1940-50, Dr. Jos Jullien,[3] from Joyeuse in Ardeche (France), noticed the presence of a particular substance on the surface of the thermal waters of Molitg-les-Bains. This substance is composed of thermal plankton. With Jeanine Marissal, he worked on the potentials of this substance that could be integrated towards creating a cosmetic formula. Biotherm was born from this work in 1952,[4][5] under the leadership of Adrien Barthélémy, owner of the Molitg-les-Bains springs. In 1952, Biotherm launched 3 products: La Crème Triple-Usage, Biotherm Cure and Biomains. Biomains, a hand moisturizing cream, is still on the market today.[6]
During the 1960s the brand developed several targeted skincare solutions to address specific needs, including its first sun cream and its first "slimming cream".[citation needed] In 1968, Biotherm introduces Bio-Buste Suractive on the market, its first "breast firming cream".[citation needed]
Biotherm was acquired by L'Oréal in 1970.
In 2014, Leighton Meester was appointed as the new global spokesperson for the skin care brand Biotherm.[7]
In 2016 David Fridlevski was appointed brand president.[citation needed]
References
edit- ^ "Notre histoire - BIOTHERM". www.biotherm.fr.
- ^ "Biotherm". Retrieved 22 August 2010.
- ^ Laurent Jullien, Le médecin ardéchois Jos Jullien (1877-1956), un savant à la carrière hors norme, Revue d’Histoire de la Pharmacie, n°403, p. 381-398, septembre 2019.
- ^ The Troy Record; New York, 25 mars 1957, page 6
- ^ [PDF]Interview of Georges Marissal, cocreator of Biotherm, L'Impartial, May 25, 1959
- ^ "Biotherm – Beautistas". Archived from the original on 2015-11-22. Retrieved 2015-11-22.
- ^ "Biotherm names Leighton Meester as brand ambassador". Cosmetics Business. Retrieved 26 April 2024.