"Attention" is a song by South Korean girl group NewJeans. The music video for the song was surprise-released on July 22, 2022, without prior disclosure of the group's members or concept. "Attention" was officially released for download and streaming as the first single of their self-titled debut EP in August 2022. The song co-written by the group's member Danielle, features a groovy, early 2000sR&B-influenced sound with dynamic key changes.
It was met with critical acclaim and was praised for its engaging listening experience and significant debut impact. It appeared on multiple year-end best song lists, including those by Billboard, IZM, Music Y, NME, and Teen Vogue. Commercially, it debuted at number one on Billboard'sSouth Korea Songs and peaked at number one on the Circle Digital Chart. Internationally, it reached number 26 on the RMNZ Hot Singles, number 54 on the Billboard Global 200, and debuted at number eleven in Singapore and Vietnam.
On July 22, NewJeans released the music video for "Attention" as a surprise release, without previously revealing the members' identities or the group concept.[2][3][4] The choreography video was released on the same day, and followed swiftly by the announcement of the quintet's debut self-titled extended play, which was confirmed to contain four tracks, including two additional singles.[5]
With a length of two minutes and 58 seconds,[6] "Attention" was described as having "a groovyje ne sais quoi highlighted by a bustling beat" and "key changes that jump between major and minor which keeps its early 2000sR&B-influenced instrumentation minimal".[7] NewJeans member Danielle participated in writing lyrics for the track.[8]
Jang Jun-hwan wrote for IZM that "it aims for a comfortable listening experience, but will never be boring" and "satisfies the concept and significance of debut in many ways".[9]
"Attention" debuted at number one and number two on the Billboard's South Korea Songs and on the Circle Digital Chart, respectively.[20][21] It peaked at number one on the Circle Digital Chart in the chart issue dated August 14–20.[20] Overseas, it debuted at number 26 on the RMNZ Hot Singles on the chart issue dated August 8, 2022.[22] On the Global 200 the song peaked at 54.[23] In Singapore and Vietnam the song debuted at eleven.[24][25]
^Lee, Yoo-na (August 2, 2022). "[Y이슈] 뉴진스, 걸그룹 데뷔곡 3년 만 최고 기록...음원차트 장악" [[Y Issue] New Jeans, girl group debut song record high in 3 years... Dominate music charts]. YTN. Retrieved August 13, 2022 – via Naver.
^Ahn, Jung-hoon (August 3, 2022). "걸그룹 뉴진스, 데뷔 초부터 돌풍…한국 스포티파이 1위" [Girl group New Jeans, a blast from the beginning of their debut #1 on Spotify in Korea]. Yunhap News. Retrieved August 13, 2022.
^2022 올해의 가요 싱글 [2022 Song of the Year Single]. IZM. December 5, 2022. Archived from the original on December 6, 2022. Retrieved December 6, 2022.{{cite web}}: CS1 maint: unfit URL (link)
^Lee, Seul (February 18, 2023). "뉴진스·아이브, 신인상..."꿈만 같은 한 해" [써클차트 뮤직 어워즈]" [New Jeans·Ive, Rookie of the Year..."A year like a dream" [Circle Chart Music Awards]] (in Korean). X-port News. Retrieved February 18, 2023 – via Naver.
^"대중음악상 프로듀서 250 4관왕, 뉴진스 3관왕" [Producer 250 wins 4 awards at the Korean Popular Music Awards, New Jeans wins 3 awards]. Seoul Shinmun (in Korean). Naver. March 5, 2023. Retrieved March 5, 2023.
^Kim, Hye-mi (August 19, 2022). 뉴진스, 소녀시대 꺾고 ‘뮤직뱅크’ 1위...음원‧음반‧방송 횟수 점수 압도 [NewJeans, beats Girls' Generation to take first place on 'Music Bank'... Overwhelming score for number of music‧album‧broadcasts]. News Inside (in Korean). Retrieved August 19, 2022.
^Kim, Na-yeon (August 20, 2022). "'괴물 신인' 뉴진스, '음중' 1위 3관왕..더보이즈→소녀시대 컴백 [종합]" ['Monster Rookie' NewJeans, 'Umjung' 1st place 3 crowns... The Boyz→Girls' Generation comeback [General]] (in Korean). Star News. Retrieved August 20, 2022 – via Naver.
^Lee, Mi-young (August 21, 2022). 뉴진스, '인기가요' 1위…음악방송 올킬한 '괴물 신인' [NewJeans, 'Inkigayo' 1st place... 'Monster Rookie' who did an all-kill on music shows]. Joy News 24 (in Korean). Retrieved August 21, 2022.
^Ji, Min-kyung (August 28, 2022). ‘인기가요’ 뉴진스, 1위 트로피 추가..블랙핑크·트와이스·아이브 컴백 [종합] [‘Inkigayo’ New Jeans, 1st place trophy added... Blackpink·Twice·Ive comeback [General]]. OSEN (in Korean). Retrieved August 28, 2022 – via Naver.
^멜론 주간 인기상 [Melon Weekly Popularity Award]. Melon (in Korean). Archived from the original(See 08.22) on March 23, 2023. Retrieved October 12, 2022.