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    ‘Baahubali 2’ to be third Indian film to release in IMAX print

    Synopsis

    The sequel of SS Rajamouli’s magnum opus will be digitally re-mastered in the immersive format.

    ET Bureau
    MUMBAI: One of the most awaited sequel, ‘Baahubali 2: The Conclusion’, will release in IMAX format, the IMAX Corporation announced on Thursday.

    Arka Mediaworks’ fantasy film will be digitally re-mastered in the immersive format and released in IMAX theatres in India on April 28 and across select international markets later.

    ‘Baahubali 2’ marks the third Indian production to be released in IMAX. Prior to this, Aamir Khan-starrer ‘Dhoom:3’ and Hrithik Roshan-Katrina Kaif starrer ‘Bang Bang!’ were digitally re-mastered into IMAX format.

    Directed by SS Rajamouli, ‘Baahubali 2: The Conclusion’ is the continuation of the 2015 box-office hit ‘Baahubali: The Beginning’. The sequel will see Prabhas along with Rana Daggubati, Anushka Shetty and Tamannaah Bhatia.

    “A major factor for the wide appeal of the Baahubali films is the scale and immersive nature with which we designed and filmed them. So it is very exciting that 'Baahubali 2: The Conclusion' will be released in the IMAX format, which best showcases this and gives the viewer a great experience,” said Rajamouli.

    “With Baahubali 2: The Conclusion, we are excited to continue our commitment to playing local-language blockbusters in India by offering IMAX fans this thrilling finale to the epic and highly successful Indian franchise from Arka Mediaworks and Rajamouli,” said Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp. He added that the film is an ideal fit for the IMAX Experience.

    IMAX uses proprietary IMAX DMR (Digital Re-mastering) technology to convert films into the immersive format. It boasts that its crystal-clear images, coupled with customised theatre geometry and powerful digital audio, create a unique environment that makes audiences feel as if they are in the movie.
    ( Originally published on Mar 16, 2017 )

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