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    ET Magazine


    Sunday paper has revamped form, content & style to become more personal. Stories bridge macro-micro divide, connecting business & economy to everyday decisions and offer incisive analysis & encourage fresh thinking.
    The worrying changes in India’s monsoon patterns have implications for everything from agriculture to health
    The worrying changes in India’s monsoon patterns have implications for everything from agriculture to health
    Take Maharashtra, 80% of which is rainfed. In areas such as Vidarbha and Marathwada, the onset of monsoon is now late. After a small pickup in July, there is a break in rainfall in August, lasting up to three-four weeks during the fruit formation phase. The wet spell starts again in September and continues well into October, when it should be dry. This isn't limited to Maharashtra. Several critical areas considered the breadbasket of India—Bihar, West Bengal and Uttar Pradesh—are witnessing the same pattern. Little rain in June-July and peak rainfall in September/October, when the southwest monsoon should be withdrawing.
    A democracy where you can abuse a politician - & not be jailed?!
    A democracy where you can abuse a politician - & not be jailed?!
    The informal yet respectful dynamic between the public and politicians in Britain reflects a unique form of democracy. Unlike the VIP treatment in India, British politicians face direct questions and criticisms, fostering a more transparent and accountable political environment that ultimately strengthens the democratic process.
    Maharaj: A gutsy take that opens an eye to blind faith
    Maharaj: A gutsy take that opens an eye to blind faith
    Maharaj showcases artistic courage by defying right-wing forces in the Hindi industry, offering a bold narrative that challenges prevailing norms. The film's unapologetic stance resonates with societal struggles, standing out as a rare defiance in a landscape dominated by political influences.
    Top brands bank on 'imported' sales events to boost demand
    Top brands bank on 'imported' sales events to boost demand
    Back to school sales in India have seen rapid growth over the last five to six years, with the event generating over a fourth of retail laptop sales. This trend is second only to the Diwali festive season's contribution of 30-35%, according to industry estimates. Other 'imported' sales events include small business days, Black Friday, Cyber Monday, Mother's Day, Father's Day, and Valentine's Day.
    Putting the desi in design: India seems to be the flavour of global fashion
    Putting the desi in design: India seems to be the flavour of global fashion
    At the Paris Haute Couture Week, Rahul Mishra made his ninth appearance and Vaishali Shadangule released her collection ‘Satori’. Kartik Kumra showcased at the Menswear Fashion Week in Paris while Dhruv Kapoor returned to the men’s fashion week in Milan. And Mayyur Girotra showcased at the New York Pride. This is the runway. The red carpet is another story. And Hema Bose is the lead writer of that tale.
    The Economic Times