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    Apple raises the bar with iPhone 15 Pro, Pro Max launch: Titanium build, A17 chip, all-new action button & more

    The phones have Super Retina XDR displays with ProMotion and improved camerasAgencies
    The phones have Super Retina XDR displays with ProMotion and improved cameras. (Image Source: Apple)

    Story outline

    • Apple introduces iPhone 15 Pro & Pro Max with a sleek titanium build and new 'Action Button'
    • Pricing starts at $999 (Rs. 1,34,900) for the 15 Pro & $1,199 (Rs. 1,59,900) for the Pro Max
    • Both models feature the powerful A17 Pro chip, offering high performance
    • They come with USB-C for faster charging and 10Gbps data transfer speeds
    Apple has once again raised the bar in the world of smartphones with its latest release, the iPhone 15 Pro and Pro Max.

    These cutting-edge devices come clad in a sleek titanium body and introduce an innovative feature known as the "Action Button."

    Pricing & Availibility

    Starting at $999 (Rs. 1,34,900) for the 15 Pro with 128GB of storage, and $1,199 ( Rs. 1,59,900) for the Pro Max, boasting a generous 256GB of storage, Apple aims to cater to a wide range of users.

    Both models are available for pre-order this Friday and will hit the shelves on September 22.

    Spec Sheet

    At the core of these new iPhones is the A17 Pro chip, boasting unmatched performance, even challenging high-end PCs. Paired with a redesigned GPU, Apple envisions a gaming experience that could potentially redefine mobile gaming.

    Further, the shift to USB-C from the traditional Lightning port not only facilitates faster charging but also introduces 10Gbps transfer speeds, making data transfer a breeze.

    iPhone 15 launch: Apple unveils new iPhone series; top 10 new upgrades

    Apple has unveiled the all-new iPhone 15 and iPhone 15 Plus at the Wanderlust event. The new iPhone 15 iPhone and 15 Plus come with a 48MP primary camera, which is a significant upgrade from iPhone 14 and iPhone 14 Plus. iPhone 15 also gets the Dynamic Island, which was introduced last year with the iPhone 14 Pro.

    One standout feature is the 'Action Button', which replaces the traditional ringer switch on the left side of the iPhone Pro.

    This customizable button allows users to run shortcuts, access accessibility features, activate the camera, enable the flashlight, and much more. Apple is encouraging users to explore its full potential beyond its default ringer switch function.

    Both the 15 Pro and Pro Max feature Super Retina XDR displays with ProMotion, supporting an always-on display and the new StandBy mode in iOS 17.

    These iPhones house Apple's best cameras yet. Among these camera lenses is an upgraded 48-megapixel camera, optimized for low-light photography, reduced lens flare, and AI-driven full-res HEIF photos.

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