Branding
Amid the heatwave, a Re 1 water brand is out to upend branding with social impact
A husband-wife duo takes an unusual approach to advertising their product to ensure they can sell affordable drinking water.
How BrandMusiq is using AI and social media to enhance sonic branding in India
Jingles have always been a favourite way for many brands to make an identity. In the age of social media and artificial intelligence, sonic branding is poised to get better.
Why user-generated content in advertising is the buzzword
Social media, our modern-day stage, has catapulted the impact of user-generated content to new heights.
Understanding user behaviour and motivation in design
Product design includes all processes right from creating physical products or tangible solutions.
The world grapples with economic uncertainty, Indian brands have a chance to thrive
There is a huge amount of "this is our time, our century" not just in the boardrooms but in the streets and fields of the country.
How can DTC brands build and innovate for new-age consumers?
What is the way for DTC brands to stay relevant in the long run? How can they evolve in their storytelling? Piyush Pandey of Ogilvy elaborates on some of the key aspects that can come handy.
7 branding trends that will emerge in 2022
if brands want to not just survive but thrive in the coming year, it’s imperative for them to relook at their strategies and adapt to the ‘new normal’.
Succeeding with a sustainable D2C business model: Here’s How
While the fast-growing D2C space provides the perfect opportunity for brands to interact with customers and drive growth, there is cut-throat competition in the market with hundreds of brands venturing into the D2C space.
Brand, Branding and Small Businesses
The absence of vision is one reason for small businesses to remain small and the presence of vision is the reason why many small brands have become big.
Modern brands are defined by the experiences people have with them: Adobe’s Ann Lewnes
The most successful, digital-first companies are authentic, transparent, and intent on doing good for their customers and communities.
Must Watch
A new kind of white revolution in the milk industry
Everyone wants a piece of the milk cake, it seems, as the industry is seeing an influx of new players.
The selfie quarantined: Unveiling new consumer truths
Understanding the consumer truths of a post-pandemic world which will redefine how brands engage with people.
Indian consumers are using voice technology to get things done. Brands are you listening?
Brands today are observing change in consumer behaviour and have begun offering Indian customers new kinds of products, services and experiences on a new platform. With voice becoming the new UI after touch, it is also creating a different kind of marketplace.
Businesses that take purposeful approach to long term planning will emerge successful
For those that think marketing is a discretionary expenditure the red pen has been easy to apply whilst even those who understand that marketing is an investment that delivers measurable returns are picking up the red pen.
How brands can transform in-store experience for the post-Covid world
Brands need to develop intuitive and customer-specific platforms where one can explore range, schedule test drives, check pricing and trade-in options and select from dealer inventory without having to go through one specific journey.
Ensuring brand protection and integrity in the times of Covid-19
Safeguarding an organisation’s brand integrity and consumer’s safety is now of utmost priority than ever before, owing to an increased efflux of counterfeit, damaged and expired products in the aftermath of the COVID-19 outbreak.
