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    SKINCARE

    7 monsoon skincare tips for healthy skin
    Why self-medicating without consulting a dermatologist is a bad idea

    The pursuit of flawless skin through unguided skincare practices, influenced by social media and beauty trends, can result in adverse reactions. Seeking professional advice before experimenting with potent products is crucial to prevent skin damage and maintain skin health.

    Looking young and healthy is the new rich, says Varun Alagh

    Through influencer marketing and product differentiation, skincare brands like Mamaearth and The DermaCo cater to a wide Indian audience. The industry's focus on active ingredients and transparency aligns with global skincare trends. Dermatologists and influencers continue to shape consumer preferences, emphasizing the importance of holistic skincare routines.

    How Gen Z is retouching the rules of the skincare market in India

    These youngsters are far more conscious of what goes on to their skin, compared to millennials and Gen X. They no longer chase basic whitening or moisturising creams. Influenced by social media, the young India have educated themselves on how each active ingredient works on their skin, even at the granular level of being aware of the exact percentage of ingredients used in products.

    6 step skincare routine for glowing skin in monsoon
    Skincare startup Asaya raises Rs 12 crore in seed funding

    Asaya aims to secure additional investments through this funding round, as part of its growth strategy. The funding will be used to build on research conducted over the past 2.5 years, with future rounds intended to further support ongoing research and development as well as product development, according to the company.

    The Economic Times
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