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    From metros to villages: The streaming wave sweeping across India

    The ICC Men’s T20 World Cup final showcased the diverse reactions of Indian cricket fans, highlighting the varied preferences shaping content consumption. Disney+ Hotstar's strategy to stream free content on mobile devices extended its reach beyond urban centers, especially in smaller cities. The platform's freemium model balanced ad revenue with subscription offerings. Disney+ Hotstar has invested in diverse and regional content, enhancing user experience through innovative formats. Nearly half of the viewership came from non-metro areas, with a significant number of viewers consuming dubbed content. This regional focus made Disney+ Hotstar a preferred choice for advertisers, demonstrating the value of catering to India's diverse audience.

    Fans excited as 'Manjummel Boys' director Chidambaram set to make Bollywood debut soon

    Filmmaker Chidambaram, known for 'Manjummel Boys,' is venturing into Hindi cinema with Phantom Studios. The collaboration aims to blend regional storytelling with mainstream Hindi cinema. Chidambaram's debut in Bollywood keeps fans excited, hoping that he will uphold his unique narrative style and captivate a broader audience.

    Malayalam cinema dazzles on silver screens in 2024

    Malayalam film industry has a blockbuster year with ₹720 crore box office collections. Top grossing movies include Manjummel Boys, Aadujeevitham, Aavesham, and Premalu. E4 Entertainment founder Mukesh Mehta highlights the success of diverse Malayalam films. Malayalam cinema is gaining traction in North America and Europe, according to NV Capital cofounder Nitin Menon.

    From 'Aadujeevitham' to 'Pavi Care Taker': Latest Malayalam OTT releases on Netflix, Prime Video, Disney+ Hotstar

    This week, Malayalam cinema fans can look forward to an exciting lineup of new releases on OTT platforms. Major films such as 'Aadujeevitham,'which tells the compelling story of an expatriate's struggles, and 'Malayalee From India,' a tale of friendship and political antics, will premiere on Disney+ Hotstar. SonyLiv will debut 'Varshangalkku Sesham,' exploring decades-long friendships, while Amazon Prime Video brings the star-studded drama 'Nadikar.'

    ​'Aadujeevitham' OTT release: Prithviraj Sukumaran’s survival drama to stream on Disney+ Hotstar this week

    Prithviraj Sukumaran's critically acclaimed survival drama, "Aadujeevitham," is set to premiere on Disney+ Hotstar on May 26. Directed by Blessy, the film, also known as "The Goat Life," tells the harrowing true story of Najeeb's struggle for survival in a foreign land. The OTT release will feature an extended version with deleted scenes, offering a more comprehensive adaptation.

    'Manjummel Boys' producers get legal notice from Ilayaraja over 'Kanmani Anbodu' song

    Ilayaraja issues a legal notice to 'Manjummel Boys' producers over the unauthorized use of his song. The movie, a Malayalam survival thriller, has faced legal troubles and is available on Disney+ Hotstar.

    The Economic Times
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