Bodyarmor SuperDrink
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Industry | Beverage manufacturing |
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Founded | 2011 |
Founders | Lance Collins and Mike Repole |
Headquarters | Queens, New York City , |
Key people | Nick Mouton, CEO Mike Repole, Chairman Vanessa Bryant, Board of Directors Klay Thompson, Investor Rob Gronkowski, Investor Baker Mayfield, Investor Buster Posey, Investor Mike Trout, Investor Richard Sherman, Investor Skylar Diggins, Investor Sydney Leroux, Investor Dustin Johnson, Investor Ryan Blaney, Investor Anthony Rizzo, Spokesperson |
Parent | The Coca-Cola Company |
Website | Official website |
![](http://178.128.105.246/content-http-upload.wikimedia.org/wikipedia/commons/thumb/2/25/BODYARMOR_SuperDrink_Fruit_Punch_Bottle.jpg/220px-BODYARMOR_SuperDrink_Fruit_Punch_Bottle.jpg)
Bodyarmor SuperDrink (stylized as BODYARMOR) is an American sports drink brand owned by The Coca-Cola Company.[1] Products launched under the brand include: Sports, "Lyte" Sports, "Edge Sports," and "SportWater".
Mike Repole created the drink in 2011. In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position Bodyarmor as a premium sports beverage above its own Powerade brand.[2] The purchase by Coca-Cola made them the second largest shareholder. In November 2021, Coca-Cola acquired the remaining 85% stake of the company.[3]
Flavors and variations
[edit]Bodyarmor variations are listed below:
Sports Drink
[edit]- Blackout Berry
- Blue Raspberry
- Cherry Lime
- Fruit Punch
- Orange Mango
- Pineapple Coconut
- Strawberry Banana
- Strawberry Grape
- Tropical Passionfruit
- Tropical Punch
Zero Sugar
[edit]- Cherry Lime
- Fruit Punch
- Lemon Lime
- Orange
Lyte
[edit]- Blueberry Pomegranate
- Dragonfruit Berry
- Kiwi Strawberry
- Orange Clementine
- Peach Mango
- Strawberry Banana Lyte
- Tropical Coconut
Flash I.V.
[edit]- Cucumber Lime
- Fruit Punch
- Grape
- Orange
- Strawberry Kiwi
- Tropical Punch
Flash I.V. Sticks
[edit]- Cucumber Lime
- Grape
- Lemon Lime
- Strawberry Kiwi
- Tropical Punch
SportWater
[edit]- Alkaline Water With Electrolytes
Discontinued
[edit]- Berry Lemonade
- Cherry Citrus
- Gold Berry
- Grape
- Kiwi Apple
- Knockout Punch
- Lemon Lime
- Lemonade
- Mixed Berry
- Octagon Orange
- Pomegranate Acai Green Tea
- Raspberry Blueberry Goji
- Tropical Mandarin
- Watermelon Strawberry
- Berry Punch Lyte
- Cherry Berry Lyte
- Coconut Lyte
- Orange Citrus Lyte
- Strawberry Lemonade Lyte
- Watermelon Lyte
- Berry Blitz Edge
- Blue Raspberry Edge
- Grape Edge
- Orange Frenzy Edge
- Power Punch Edge
- Strawberry Edge
- Strawberry Slam Edge
- Tropical Chaos Edge
- Tropical Punch Edge
- Watermelon Wave Edge
Product ingredients
[edit]General ingredients for the beverage include: Filtered Water, Pure Cane Sugar, Coconut Water Concentrate, Citric Acid, Dipotassium Phosphate (Electrolyte), Vegetable Juice Concentrate (Color), Ascorbic Acid (Vitamin C), Magnesium Oxide (Electrolyte), Niacinamide (Vitamin B3), Calcium D-Pantothenate (Vitamin B5), alpha-Tocopheryl Acetate (Vitamin E), Zinc Oxide (Electrolyte), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid (Vitamin B9), Vitamin A Palmitate (Vitamin A), Cyanocobalamin (Vitamin B12), and natural flavors.[citation needed]
Partnerships
[edit]Bodyarmor has partnered with Naomi Osaka, Baker Mayfield, Andrew Luck,[4] Mike Trout,[5] Rob Gronkowski,[6] Klay Thompson,[7] Skylar Diggins,[8] Sydney Leroux, and Ryan Blaney.[9]
In April 2015, Bodyarmor became the official sports drink of the Los Angeles Angels of Anaheim.[10]
As part of their deal with Blaney, Bodyarmor is also a sponsor on the #12 car for Team Penske in the NASCAR Cup Series.
In 2018, Bodyarmor became the official sports drink brand of the Ultimate Fighting Championship, commensurate with the introduction of the "Knockout Punch" flavor.[11]
Later in 2018 with Coca-Cola's minority stake taken in the company, Bodyarmor became the official sports drink brand for the NCAA's national championship tournaments, including the men's and women's basketball tournaments starting in 2019.
In 2019, Bodyarmor became the official sports drink of Major League Soccer beginning with the 2020 MLS season.[12]
In 2024, Bodyarmor became the official sports drink of the NHL.[13]
Legal issues
[edit]In 2012, Baltimore's Under Armour Inc. settled its trademark infringement lawsuit[14] against California-based Body Armor Nutrition LLC. The suit claimed that Bodyarmor used variations of Under Armour's name and logo to sell its sports beverage products. Terms of the settlement have not been disclosed. The lawsuit had alleged that Body Armor's name, the “interlocking” logo on its sports drink bottles and use of the phrase “Protect + Restore,” infringe on Under Armour's trademarks.
References
[edit]- ^ "Our Story". Bodyarmor Sports Drink | Superior Hydration. Retrieved 2023-02-12.
- ^ Schultz, Clark (14 August 2018). "Coca-Cola takes stake in BodyArmor". SeekingAlpha. Retrieved 18 March 2019.
- ^ "Coca-Cola Acquires Full Ownership of BodyArmor". Cspdailynews.com. 2021-11-01. Retrieved 2021-12-03.
- ^ Boudway, Ira (September 17, 2013). "Colts Quarterback Andrew Luck Dumps Gatorade for a Stake in Upstart Bodyarmor - Bloomberg Business". bloomberg.com. Retrieved March 16, 2015.
- ^ "Angels will quench thirst with bodyarmor in 2015". 2 April 2015.
- ^ Madden, Lance (August 14, 2012). "Rob Gronkowski Becomes Endorser, Investor for BodyArmor SuperDrink - Forbes". forbes.com. Retrieved March 16, 2015.
- ^ Sorkin, Sam (February 19, 2015). "Klay Thompson signs endorsement deal with BodyArmor Sports Drink". goldenstateofmind.com.
- ^ Heitner, Darren (October 7, 2014). "WNBA Superstar Skylar Diggins Becomes BODYARMOR Endorser". forbes.com. Retrieved March 16, 2015.
- ^ Schaelaeckens, Leander (September 23, 2014). "USA's Leroux continues to pursue her dreams despite difficult path". foxsports.com. Retrieved March 16, 2015.
- ^ Costa, Brian (April 2, 2014). "Mike Trout Spurs Sports-Drink Deal Between Angels, BodyArmor". wsj.com. Retrieved April 10, 2015.
- ^ "BodyArmor Heads Into UFC Octagon As 'Official Sports Drink'". BevNet. 17 January 2018. Retrieved 18 March 2019.
- ^ MLS Communications (September 17, 2019). "BODYARMOR to become official sports drink of Major League Soccer in 2020". mlssoccer.com. Archived from the original on 2019-09-23.
- ^ https://www.nhl.com/news/bodyarmor-official-sports-drink-of-nhl-nhlpa [bare URL]
- ^ "Under Armour settles case against Body Armor". www.bizjournals.com. Dec 27, 2013. Retrieved 2019-08-22.