The Ant Farm
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Company type | Subsidiary |
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Industry | |
Founded | December 2, 1996Los Angeles, California, United States | in
Founders |
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Headquarters | Los Angeles, California, United States |
Key people | |
Website | www.anfarm.net |
Ant Farm is an entertainment marketing and advertising agency owned by DDB Worldwide and part of the Omnicom Group.
History
[edit]Founded in 1996 by Barbara Glazer and Michael Greenfeld, the agency became well known for its work on motion picture trailers and commercials.[1] It was sold to DDB in 2002, and Glazer and Greenfeld left in 2007.[2]
Ant Farm has multiple divisions: Theatrical, Games, Broadcast, Digital, Design, and Experiential. Ant Farm's theatrical arm is Industry Creative, which has created award-winning campaigns for the "Transformers" franchise and American Hustle.[citation needed]
On July 26, 2018, Ant Farm's parent company, Omnicom, announced that it would be closing Ant Farm due to a lack of profitability. The last day of operations is expected to be sometime in September 2018.[3]
Awards
[edit]In April 2014, the agency won seven Game Marketing Awards, including a Gold Award for "Best Showing at a Trade Event: E3 Experience" (Activision/Blizzard Entertainment).[citation needed] During 2013, Ant Farm won the Key Art Awards' "Grand Gold/Best of Show" in the Audio Visual/Teaser category for its campaign promoting, The Wolf of Wall Street.[citation needed] Ant Farm won a 2013 Silver Cannes Lions Award;[citation needed] was named the Game Marketing Awards "Agency of the Year" for 2013 and 2011 respectively.[citation needed] Ant Farm recently produced the trailer for Activision's "Call of Duty: Advanced Warfare".[citation needed] The trailer has received more than 18 million views since its release on May 2, 2014.[citation needed]
References
[edit]- ^ Jonathan Bing, "Big six hitching hopes to trailers.", Variety, July 9, 2003.
- ^ Gail Schiller, "Ant Farm founders burrow out", The Hollywood Reporter, September 18, 2007.
- ^ Hayes, Patrick Hipes, Dade (2018-07-27). "Ant Farm, A Mainstay Of Hollywood Marketing, Is Shutting Its Doors". Deadline. Retrieved 2018-08-07.
{{cite news}}
: CS1 maint: multiple names: authors list (link)
External links
[edit]- Ant Farm website: http://www.antfarm.net
- Industry Creative website: *http://www.industrycreative.tv
- http://www.adweek.com/news/advertising-branding/ad-day-yes-thats-kevin-spacey-new-call-duty-commercial-157430
- http://www.hollywoodreporter.com/heat-vision/kevin-spacey-signs-new-call-700725
- http://www.hollywoodreporter.com/news/key-art-awards-universal-30sixty-650839
- http://www.hollywoodreporter.com/lists/call-duty-black-ops-249431
- http://www.hollywoodreporter.com/gallery/41st-hollywood-reporter-key-art-379919#11-scott-cookson-david-wilson
- http://www.hollywoodreporter.com/gallery/41st-hollywood-reporter-key-art-379919#14-joseph-hubbard-melissa-palazzo-rob-troy
- http://www.hollywoodreporter.com/news/key-art-awards-universal-30sixty-650839
- http://www.hollywoodreporter.com/news/wolf-wall-street-trailer-leonardo-569723