Ad Solutions worth Yodeling About

Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

A DSP with the best of both worlds

The transparency of the open internet, with all the scale of a walled garden. We're kind of the whole package, if we do say so ourselves.

Yahoo DSP

Identity at the core

No ID, no problem. Our future proof identity solutions are built on first-party data to help you find the right audience in a cookieless world, and beyond.

Identity Solutions

Some things to Think About

May 30, 2024

A More Inspired Upfront

May 30, 2024

A More Inspired Upfront

May 13, 2024

Integrating with Privacy Sandbox: An overview of the solution & adoption tracking

May 13, 2024

Integrating with Privacy Sandbox: An overview of the solution & adoption tracking

April 30, 2024

The Evolution of Identity - Part 2: The competitive advantage of non-addressable environments

April 30, 2024

The Evolution of Identity - Part 2: The competitive advantage of non-addressable environments

April 23, 2024

The Evolution of Identity - Part 1: Identity Solutions for addressable: The five attributes you should care about

April 23, 2024

The Evolution of Identity - Part 1: Identity Solutions for addressable: The five attributes you should care about

February 27, 2024

Transparency: The Foundation for Building Trust in AI

February 27, 2024

Transparency: The Foundation for Building Trust in AI

February 8, 2024

Optimize Ad Buying with AI-powered Recommendations

February 8, 2024

Optimize Ad Buying with AI-powered Recommendations

January 17, 2024

CES 2024: Top trends from this year’s show that advertisers need to know

January 17, 2024

CES 2024: Top trends from this year’s show that advertisers need to know

January 10, 2024

The Do’s and Dont's of Identity Testing

January 10, 2024

The Do’s and Dont's of Identity Testing

November 30, 2023

The Evolution of Data-Driven TV Advertising (The Yahoo Version)

November 30, 2023

The Evolution of Data-Driven TV Advertising (The Yahoo Version)

October 23, 2023

Halloween is scary, SPO shouldn’t be

October 23, 2023

Halloween is scary, SPO shouldn’t be

Our story

Not your parents’ ad tech

We may have been around the block a few times, but with age comes wisdom, and we're using that wisdom to build the future of ad tech. Email. Search. Real-time media. Yahoo didn't just pioneer the foundation of the web we know today. We humanized it.

Don't just take our word for it

Learn how our solutions have helped global brands reach their audiences in unexpected ways.

Get inspired

Saks

Marriott

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