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Gelert (company)

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Gelert Limited
FormerlySD Gel Outdoor Retail Limited (19–26 June 2013)[1]
IndustryCamping and leisure
Founded13 June 1975 (1975-06-13)
HeadquartersMartland Park, Wigan
Area served
Worldwide
ProductsCamping, walking, and mountaineering equipment
Number of employees
40
ParentBrands Holdings Limited[2][a]
Websitegelert.com

Gelert Limited is a British camping and outdoor clothing importer founded in Gwynedd, north Wales. Since 2013, it has been owned by Frasers Group.

History

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The company is named after the dog Gelert of Prince Llywelyn the Great, who was Prince of Gwynedd. It started in Bryncir in Gwynedd in 1970.[5] In 2003 it announced plans for a £4.5 million expansion to its Porthmadog base,[6] which opened in 2004. It has the exclusive licence to the QuickPitch tent[7] designed by Bournemouth University graduate Franziska Conrad.

In 2012 the company closed its Porthmadog headquarters, which it relocated to its Widnes site.[5] In June 2013 the company went into administration and was taken over by Sports Direct International PLC.[8]

Products

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Camping shop selling Gelert equipment

The products it sells are:

Notes

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  1. ^ Brands Holdings Limited, called Brands Inc Limited from 2000–2004, is a private limited company registered in the United Kingdom.[3] It is wholly owned by Frasers Group plc.[4]

References

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  1. ^ "Gelert Limited overview - Find and update company information - GOV.UK". Companies House. 17 November 1988. Retrieved 1 March 2024.
  2. ^ "Gelert Limited persons with significant control - Find and update company information - GOV.UK". Companies House. 6 April 2016. Retrieved 29 February 2024.
  3. ^ "Brands Holdings Limited overview - Find and update company information - GOV.UK". Companies House. 10 October 2000. Retrieved 29 February 2024.
  4. ^ "Confirmation statement made on 30 January 2022 with updates". Companies House. 2 February 2022. Retrieved 29 February 2024.
  5. ^ a b "Gelert to close Porthmadog base and relocate staff to Widnes", WalesOnline, 15 June 2012. Retrieved 24 November 2013.
  6. ^ "Leisure gear firm expands", BBC News, 22 May 2003.
  7. ^ QuickPitch Archived March 10, 2012, at the Wayback Machine
  8. ^ Owen Hughes (26 June 2013) "Gelert bought out by Sports Direct securing 100 jobs ", Daily Post. Retrieved 26 November 2013.
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