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GenZe (company)

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Mahindra GenZe
GenZe
Company typeSubsidiary
IndustryElectric bicycles and scooters
DefunctJune 2020 (2020-06)
Headquarters,
ParentMahindra Group
Websitewww.genze.com
GenZe 2.0s Electric Scooter sold to consumers with a K-Max 30 top-box

Mahindra GenZe, doing business as GenZe and also known as GenZe by Mahindra, was a brand of electric bicycles and scooters. It was a subsidiary of the Mahindra Group of India.

History

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In 2013, GenZe introduced their first electric bicycle and electric scooter.[1] The name GenZe was short for Generation Zero Emissions, which was a reference to their products being zero-emissions vehicles.[2][3]

Operations

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GenZe operated as a subsidiary of the Mahindra Group.[4][5] Its headquarters were located in Fremont, California.[5][6] GenZe's products were manufactured, hand-assembled, and road-tested in Ann Arbor, Michigan.[5][7][8][9]

In June 2020, it was announced that GenZe would be closing down its operations.[10][11]

Products

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GenZe 2.0 Electric Scooter utilized by Scoot Network fleet

GenZe designed and manufactured electric bicycles and electric scooters intended for consumers and corporate fleets.[2][4][12]

Electric bicycles

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Their electric bicycles were available through the Ford GoBike public bicycle-sharing system,[6] and the Bike Solar Oakland program in Oakland, California.[13]

Electric scooters

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The GenZe electric scooters were introduced in 2015,[14] and were delivered to consumers in December 2015.[15] They were utilized by Postmates delivery service.[1][9] They were also available through the Scoot Networks public scooter sharing system,[1] which the Mahindra Group's private-equity business had invested in.[16][17]

See also

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References

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  1. ^ a b c "GenZe E-Scooter Partners With Postmates". CleanTechnica. Retrieved 2018-05-17.
  2. ^ a b "Mahindra GenZe India launch likely in 2019". The Hans India. 23 October 2017. Retrieved 2018-05-17.
  3. ^ "Auto Expo 2016: Mahindra GenZe 2.0 Electric Scooter Showcased - NDTV CarAndBike". CarAndBike. Retrieved 2018-05-17.
  4. ^ a b "Lazy as you want to be: New GenZe e-bike pedals for you". CNET. 2017-10-30. Retrieved 2018-05-17.
  5. ^ a b c "Mahindra GenZe electric two-wheelers considered for India, might debut in 2019". The Financial Express. 2017-10-20. Retrieved 2018-05-17.
  6. ^ a b "Ford And Mahindra Genze Collaborate For GoBike Electric Bicycle In San Francisco - NDTV CarAndBike". CarAndBike. Retrieved 2018-05-17.
  7. ^ "Mahindra Genze Electric Scooter First Look". CarAndBike. Retrieved 2018-05-17.
  8. ^ "First in 25 years: Automaker plans Detroit area plant". Detroit News. Retrieved 2018-05-17.
  9. ^ a b "Mahindra Plans to Double Investment in US". IndustryWeek. 2017-07-24. Retrieved 2018-05-17.
  10. ^ Toll, Micah (June 14, 2020). "Say goodbye: The only made-in-America electric scooter company closes".
  11. ^ Szafranski, Joe (2020-06-15). "Mahindra to discontinue GenZe". electrive.com. Retrieved 2022-03-22.
  12. ^ "GenZe has a commuter e-bike for a connected world". Engadget. Retrieved 2018-05-17.
  13. ^ Grady, Barbara (2016-01-19). "Mahindra and Oakland make a bet on urban mobility with the GenZe". GreenBiz. Retrieved 2018-05-17.
  14. ^ "India's largest SUV maker rides into US on a scooter - Electric scooter market to grow 20,000 by 2024 - Kuwait Times". Kuwait Times. 2015-09-02. Archived from the original on 2018-05-22. Retrieved 2018-05-21.
  15. ^ "GenZe 2.0s Are On The Road! - GenZe". GenZe. 2015-12-17. Archived from the original on 2018-05-21. Retrieved 2018-05-21.
  16. ^ "Racing down new roads". @businessline. Retrieved 2018-05-17.
  17. ^ "Government creating aspiration for electric mobility: Anand Mahindra". The Economic Times. 2018-02-17. Retrieved 2018-05-17.
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