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Klik (candy)

From Wikipedia, the free encyclopedia
Product typeConfectionery
OwnerUnilever
Country Israel
MarketsIsrael, North America, United Kingdom, France, Australia, Argentina
Websitehttps://www.unilever.co.il/brands/nutrition/klik/

Klik (Hebrew: קליק) is an Israeli candy brand owned by Unilever Food Solutions, a subsidiary of Unilever. It is used for various chocolate, candy, and chocolate-covered products, including chocolate-covered corn flakes and malted milk balls.

Overview

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Milk and white chocolate pearls by Klik.

In 2011, the brand was the second leading chocolate brand in Israel with an 11.4% market share, compared to the 28.2% held by market leader Cow Chocolate.[1]

History

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Between 1992 and 2003, products using the sub-brand Glik were sold to the Ultra-Orthodox community and were kosher certified by Edah HaChareidis.[2]

In 2015 and 2016, Unilever was criticized for significantly raising the effective price of Klik by reducing package sizes while retaining the previous price.[3][4]

In 2016 following an attempted coverup of Salmonella contamination in Unilever's cereal production line, sales of Unilever products, including Klik, plummeted.[5][6]

References

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  1. ^ Nielsen: Cow Chocolate leads, followed by Klik and Pesek Zman, Globes, 23 February 2011
  2. ^ צורף, איילה (18 May 2003). "יוניליוור מוחקת את מותג השוקולד החרדי "גליק"; תשווק במגזר את המותג "קליק"". TheMarker (in Hebrew). Retrieved 17 May 2016.
  3. ^ Unilever increased prices by reducing packaging, Globes, 1 November 2016
  4. ^ 75, 70, 60, or 50 gram? The shrinking Klik package, YNET, 3 February 2015
  5. ^ The germs in cornflakes storm: angry customers, sales plummet, The Marker, 30 July 2016
  6. ^ Salmonella contamination: 30% reduction in sales of Unilever breakfast cereal products, Globes, 31 July 2016