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    The people’s car is now an SUV, and Maruti Suzuki wants in

    Synopsis

    Earlier this week, Maruti faced a downgrade by CLSA, which lowered the carmaker’s stock to ‘sell’ from ‘underperform’, based on it consistently losing marketshare in the profitable SUV market.

    Bad and crowded roads, and motorable family holidays driven by the pandemic can only mean one thing: you are king of the road only if you are driving an SUV.This wisdom has dawned on the Indian middle-class, and India’s largest carmaker.As the Indian consumer shifts his preference to automobiles with higher ground clearance, high seating and offroading, Maruti has made up its mind to enter the SUV segment wholeheartedly, and not just sit by the
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    The Economic Times