Business News›Industry›Cons. Products›Fashion / Cosmetics / Jewellery›The perfect white shirt does not exist: White shirt, the hero piece of personal style, is spawning many an avatar
The perfect white shirt does not exist: White shirt, the hero piece of personal style, is spawning many an avatar
Representational
Synopsis
While men had a monopoly over it for a long time, this wardrobe hero found its heroine in Marie Antoinette—yes, the erstwhile enthusiast of cake—who apparently lost her head over a white ruffled cotton robe de gaulle that she wore in a 1783 portrait. As all things Marie, it was considered scandalous, but it paved the way for the white shirt in women’s wardrobe. And today, it is the women’s white staple that is driving the change, says Aparajita Sengupta, senior director, creatives and curation, Myntra.
If clothing has something akin to a blank canvas, it is the white shirt. A peek into its style history will tell you that it has been used like one. When American menswear designer John Varvatos said, “The thing about the basics is they don’t really change —it’s the details and the proportions that change”, he could have been referring to the humble white shirt, which incidentally had not-so-humble beginnings. White was a marker of wealth as it
- FONT SIZEAbcSmallAbcMediumAbcLarge
ET
Uh-oh! This is an exclusive story available for selected readers only.
Worry not. You’re just a step away.
Get Unlimited Access to The Economic Times
Why ?
Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors
Stock analysis. Market Research. Industry Trends on 4000+ Stocks
Clean experience with
Minimal AdsComment & Engage with ET Prime community Exclusive invites to Virtual Events with Industry Leaders A trusted team of Journalists & Analysts who can best filter signal from noise Get 1 Year Complimentary Subscription of TOI+ worth Rs.799/-
